The medium itself, not just the content it carries, shapes and transforms the message. Design isn't just about the explicit content but about the entire experience and how it's delivered.
Environment Creation
Every medium creates a new environment. Recognize that introducing a new tool or platform isn't just adding to the old but creating an entirely new context that reshapes behavior and perception.
Digital Integration
In the interconnected digital age, consider how various mediums interact and integrate. Seamless experiences across platforms are key.
Individual vs. Collective
Media technologies both empower the individual and amplify the collective. Strive for a balance that respects personalization and community.
Ubiquity Impacts
The omnipresence of certain media can numb us to its effects. Be aware of the "water we're swimming in" and how it subtly influences user behavior and expectations.
Multisensory Engagement
Different media engage different senses. In the digital age, think beyond the visual: how can experiences tap into auditory, tactile, or even olfactory senses for a richer engagement?
Societal Shaping
Every medium has societal implications, from altering public discourse to shaping cultures. Ethical considerations and holistic impact assessments should be integral to design processes.
