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Design Leadership & Business Strategies: The Collective

The End of an Era: How Small Design Shops Are Killing Big Design Behemoths

In the world of design, giants have long ruled the landscape. These behemoth corporations, with their sprawling networks, vast resources, and name recognition, seemed invincible. Clients gravitated towards them, drawn by their established reputation and the perceived assurance of quality. For decades, it appeared as though the status quo would remain unchallenged. Yet, beneath the towering shadows of these giants, a revolution was quietly brewing. Small, agile design shops began dotting the horizon, each bringing with it a fresh perspective, unparalleled agility, and a hunger to innovate.

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