Designing a compelling video abstract to promote IBM Watson at global conferences.
CASE STUDY
The Question How do we visually represent and adequately explain the technology platform IBM Watson to the public?
The Process We worked with IBM and Pearson to develop creative direction and guide a team of six designers through the process of creating thoughtful, thorough, and finished designs.
Through user research and design and product strategy, we identified the necessary components to include in a video abstract that explains the cognitive computing technology to educators around the world. We also utilized creative direction and facilitation to align the designers around a focused goal – to work toward a final product while being open to the design process – to overcome roadblocks and meet a two-week deadline.
IBM Watson for Education
Design Strategy
Product Management
UX Research & Testing
Concept Co-Generation
Visual Story Telling
Experience Design
Training and FacilitationEducation
Enterprise SWThe Result We navigated obstacles as a team to design at the speed of business and craft a public-facing video abstract. The video articulates how IBM Watson supports the professional development of today’s modern educator.
The OutcomeWe created a successful visual product used by Corporate Vice President Stanley Litow and other business leaders at conferences around the world.
Our work was picked up and continued by a product team.