When businesses set out to develop new strategies and solve complex problems, they often come up against a wall of sameness. Managers, executives and employees can all bring the same perspective to the table, leading to mundane and often uninspired conversations. By introducing a designer to the mix, fresh ideas and valuable insights can help a business move forward from the same old strategies, jumpstarting new conversations and inspiring innovative solutions.

In the fast-paced, ever-evolving world of design, traditional leadership models are being challenged by a more dynamic, flexible approach: fractional design leadership. The Collective's expertise in this innovative leadership style is revolutionizing how companies manage their design processes, fostering environments where creativity and efficiency coexist harmoniously.

Strap in, dear reader, as we embark on a journey through the synergistic realm of SMBs and their design partners. Together, they're painting a new business landscape, filled with vibrant colors, audacious strategies, and striking results.